Every day billions of messages fill in busy inboxes all over the world. The main advantage of email marketing is an ability to share information and promotions with a big amount of customers or potential users. Furthermore, existence of different KPIs and analytic metrics makes easy to control its efficiency. But how is it – not to be lost among e-mail advertisements of other enterprises?
The messages should be clear for a receiver to attract them. Marketing emails also have to be personalized and designed for desktop or mobile gadgets, include exciting graphics.
First of all, be ready to master data analyzing. A high-quality email marketing should be based on a real information about core audience unless you wanna make it useless for a business.
Necessary data, that should be used
- Demographic data
This data tends to be basic and almost permanent (age, gender, location), can be collected during sign up procedure or making a purchase. It seems, this type of data used for primary segmentation. All this information allows personalizing and automated emails while making an email campaign.
- Tastes and Preferences
This type of data includes information about customer’s beloved size or frequency of mailing, brands or products – whatever. Unlike the demographic data, tastes can change and come under an influence and aren’t always predictable.
- Behavioral data
Discovering behavioral data provides you a reliable indicator of customer`s interestes.
According to this information, present technologies allow forming a list of relevant offers or advertisements considering the customer`s web browser activities.
It`s not a magic, just some marketing tools are monitoring historical email data to separate custom segments pursuant to interwork with your service or brand.
Impact of visuals
However, making a smart clear message is not enough to make an email marketing eye catching. A fancy layout can attract even despite either typo in the text or a boring introduction. We kindly advise you to attach graphics in corporate colors or with a recognizable mascot, visualizing main points of the message or containing additional data. Whether it`ll be a funny gif or a composed banner – it`s totally up to you.
What can really make you remarkable is an email signature. It can reflect additional details and promote. Expanding contact information with creative banner buttons or links and icons will increase interaction with your customers. No need anymore to hire a graphic designer – just sign up and try this great service.
Perceive all the secrets of successful email marketing is a real challenge, but an enjoyment of templates makes this task a bit more straightforward.
Wish you good luck in endeavours!