As the web has expanded, there have been many innovations to which its inhabitants have had to adapt.
One of the most recent revolutions has been the development of social media.
Arguably being born when Facebook was founded in the mid-2000’s, the masses have since adopted these mediums as their preferred mode of communication.
This has made it important for anyone seeking to promote a product or service to have a strong social media presence in order to be heard by their target market.
Whether you are a Fortune 500 company, a small business, or a religious organization such as SCOAN, having an effective social media process is essential to success.
Here’s how to get it done right, everyday.
1) Schedule time for it everyday
Like any other good habit that you are trying to establish, you need to dedicate time towards building your social media presence everyday if it is to become a fixture in your life.
Spend 30 minutes to an hour each day procuring content, answering followers, and scheduling posts that will go out on your various social media channels.
This small time commitment will help you find information that is relevant to your target audience, build community, and it will make promoting original content a much easier task.
2) Don’t overdo it
While it is good to connect with like-minded people in your community, beware of interacting too much with them.
Resist the temptation to mash the re-tweet button on every single post that catches your fancy, and don’t post status updates detailing your every single move.
In essence, give your audience a chance to breathe and digest before promoting another piece of content that you have written.
3) Auto-schedule your posts
One of the most important things to know about the social media game is that you should be promoting your content globally.
Doing this manually can be extremely challenging, but thankfully, tools have been invented that allow you to auto-schedule posts well ahead of time.
By using sites such as Buffer or HootSuite, you can reach your audience wherever they live in the United States, the United Kingdom, or in Australia, all while getting eight hours of sleep per night.
4) Link up all your profiles on your website
One of the most important things to remember if you want a strong social media presence is to link all your platforms to your main website.
While some brands live exclusively on sites such as Facebook and Twitter, the vast majority prefer to retain creative control by securing their own domain on the web.
With increasing numbers of people using social media, those looking to get the message out about their brand need to promote their social media accounts on every single blog that they produce.
In this way, people that discover excellent content on your site will be able to spread it to their friends on Facebook, Twitter, and other social media platforms, which will then have the effect of driving growth in whatever it is that you are promoting.
5) Make good use of hashtags
Hashtags used to be a thing that only Twitter did; however, it has since spread to platforms such as Facebook, Instagram, and even YouTube.
Poorly understood by many since their inception, these organizational links can help you to attract highly targeted groups of people.
If your video has to do with travel, simply append #travel or other related hashtags to your social media posts.
If you are involved in other areas, do extensive research on what hashtags are commonly used by posters in your niche, and include them in your updates.