One of the biggest challenges of most ecommerce sites nowadays is to actually generate a fast ROI and enjoy a healthy revenue. The trend of online shopping continues to be on the rise, and more and more businesses are trying to take advantage of this phenomenon. However, only a few actually reap the biggest results. What do these successful ecommerce sites have that the others don’t?
Aside from choosing the right website host or hiring the best developer, there are other aspects that might sound trivial yet actually have a huge impact in terms of conversion. The following are some of them:
- Making The Unique Value Proposition(s) Clear: Upon visiting your landing page or homepage, visitors must immediately know why they should buy from you and not from elsewhere. A value proposition is the very thing that makes your company attractive to the audience. It could be an innovation, service, or feature that people can’t always find anywhere else. It could be a free trial, a free shipping, a user-friendly feature, or anything that compels them to choose you over the rest.
- Testing Calls-to-Actions: Don’t underestimate the power of calls-to-action. Don’t just choose a call to action for the sake of it. Do A/B testing and try and try until you get the right call-to-action that can generate the best conversion rate. Your call-to-action must be clear and concise. It should be made to become extra suggestive and must guide the user to do the exact thing that you want. On top of this, you can gather feedback from your clients. Understand their pain points and confusions. There could be something else that’s slowing them down or blocking their way. It could be your call-to-action or your site navigation itself.
- Testing Headlines: Yes, headlines matter—a lot. It’s one of the aspects that creates that first impression. There’s no single formula in high-converting headlines. However, there are certain tips that most successful ecommerce sites live by. The most important point is to, again, integrate your greatest value proposition in your headline. Putting something like a plain “Start an Account” won’t do the magic. Placing something like “Save __% and enjoy (your value proposition here)”. Again, there’s no uniform formula, and there’s a need to go through a trial and error phase. Feel free to be creative with your headlines. Once you find the right word play, you can definitely enjoy that much-desired conversion influx in no time.
- Keeping Short Forms: Who would want to sign up to a site with more than 25 fields on their form? Certainly nobody. If we are to come across such, we’d probably leave immediately. Your eCommerce site must respect the fact that users don’t want to waste their time, especially now when the attention span of people is getting lower and lower. Drop the security questions, birth date, verification code, etc. Go direct and settle with 2-3 fields.
eCommerce sites have equal opportunities to be right in front of their target market. The only difference is how they maximize different tactics and how they approach the overall catch.