Electronic commerce or e-commerce has enabled redefine trade and way of doing business. The first major change in the business process due to the appearance of the coin, thanks to which it went from primitive to traditional trade. Centuries later, with the cheaper transport, spent the traditional model of global trade. That is, the same type of transaction, but larger area of action. In recent years, we have experienced a revolution in trade due to the advent of electronic payment, and recently the introduction of information technologies and communication. These are the main advantages which currently account for e-commerce:
1. Relocation of Point of Sale
Because the process of buying and selling is done on the Internet, each party may be in a different place and different times. That means stores open 24/7 and comfort for buyer and seller. Physical stores disappear in favor of virtual stores, and even from traditional outlets web traffic takes walkways, a phenomenon known as show rooming.
2. Flexible Payment Methods
Internet allows us to combine all available payment methods, facilitating both electronic and traditional. You can make cash payment, all -card credit or debit card or bank transference means or through new intermediaries born in internet like Paypal or bitcoin.
3. Creating New Business Relationships
The e-commerce democratizes the trade agreement. This relationships C2C (Consumer to Consumer), B2B (Business to Business), B2C (Business to Consumer) and even C2B (Consumer to Business) where an individual can sell a business since paper between customer and supplier is diluted to operate both under the same transactional context, barely barriers to entry.
4. Increase Range of Products
Through one point the screen, you have access to an almost infinite range of suppliers, and thus the widest range of products possible. This allows comparing and contrasting options in real time and choosing what best suits specific needs.
5. Access to a Global Market
Cheaper transport and globalization and made possible the intercontinental trade. Now the e-commerce has made it extremely easy contact between buyers and sellers, breaking boundaries and making a single click a truly global market.
6. Reduced Costs and Final Price
By the seller, has improved the profitability of logistics distribution routes or reduction of intermediaries among others, allowing lower costs. To this adds more competition, which favors the buyer benefits from a final lower price.
In short, all the advantages mentioned above point to the same direction, efficiency. It seems that we live in times of economic conditions, which can pose a threat, or conversely see how gives us a unique opportunity to rethink how we do things, and re-perform them more efficiently. In this sense, e-commerce can be the key to revive a traditional business or start a new project, maximizing the opportunities that the digital age offers us.
