Unless you have limitless funds, chances are, you’re searching for something cost-effective and powerful when it comes to promoting your company.
If that’s the case, why not try brochure marketing? Budget-friendly and ideal for all types of industries, here, you’ll discover how you can produce attractive brochures to help effectively promote your company on a budget…
Engaging copy and clear layouts
The key to effective marketing is grabbing your audience’s attention and keeping it — a big part of this is text and imagery. Remember, keep copy simple — you don’t want to confuse the reader with too much information. Text should be clear and concise, including all the need-to-know information. This is good for budgeting, as you will save money on fewer pages. But remember to include your company logo, contact details and, of course, your key message — without these your marketing campaign will be a flop.
Just remember, your copy and any photos you use need to be clear to understand (no pixelated images or verbose language) and fit neatly on the pages. Before sending your design off to the printers, make sure your proof and check your copy/imagery multiple times. A silly mistake could cost a lot in reprints!
Use online platforms to your brochure’s advantage
Although this is a print campaign, there’s no reason you can’t engage with an online audience at the same time. Whilst most brochures will be printed out, you might want to consider making your brochure available on digital platforms to allow your audience to download your brochure as a PDF at no additional cost. This way you can have both printed brochures and e-brochures.
Keep it professional at all times
Nobody will do business with your if they think your business lacks professionalism — so don’t send out a cheap and flimsy brochure. The size of your brochure and the way it is finished can influence the way it is received, and of course the cost. Whilst it is tempting to cram as much information onto fewer pages to save money, you don’t want to make your brochure look unprofessional.
Next, speak to your print company about paper stock, as this will affect the final cost. Of course, in an ideal world, every business would use the highest paper stock, but you should consider your audience and the purpose of the brochure before deciding. For an informal brochure, a thinner and cheaper paper stock is the better, most cost-effective option. However, if you’re targeting a high-end corporate conference, you’ll want to invest a bit more money in a better paper stock.
So, what are you finish options and how will they affect the final price?
- The Scodix finish is available for companies who want to make their publication stand out and generally has a minimal difference to the cost.
- Saddle-stitch brochure printing is a sleek way to present your corporate brochure or catalogue to your audience — generally finished with a gloss or silk lamination.
- Casebound, sometimes expensive, is the best when it comes to top quality — excellent if you have the budget.
- Perfect bound brochures are a high-end binding option that is more affordable. This finish is ideal for pitch documents and coffee table brochures.
Think carefully when it comes to ordering
Don’t just pull a number out of thin air when it’s time to request your first batch of printed brochures — you could lose money if you get this wrong! Although the more copies you request, the less you pay per copy; you don’t want to pay for copies that will be sat around the office catching dust! Check the price guides before you place an order to consider if a long run, medium run or short run. Quick buy pricing guides allow you to make an informed decision without contacting the printing company directly — cutting out the middle man. Generally, longer runs are most suited to handout brochure at events such as trade shows because they are more cost-effective.
Don’t fall into the trap of thinking print marketing is too expensive. Simply follow this advice and create an effective campaign that won’t break the bank.
