A growing business is much like a plant, in many ways. It has key elements it needs to survive, it benefits from many symbiotic relationships, and its chance of survival is directly linked to those around it. Just like with a plant, growing your business is straightforward in theory, but can be fraught with unforeseen troubles, and a large part of these troubles often come in ways you can’t or won’t see coming. For instance, business culture in Hong Kong places a lot of emphasis on presentability, so the quality of your office building is of high importance to your future business deals. This can be remedied by furnishing your office lavishly, or setting up a virtual office by Servcorp Virtual Offices. We have set up a list of other things to keep in mind for your growing business.
Officespace
Offices are a big part of corporate business culture, and they will likely be the place where most of your work gets done. A shabby office space sends a message to your clients and competitors that this business isn’t very important to you, and that these clients aren’t valued if you aren’t willing to clean up for them. This can be detrimental to your business dealings, and no matter what the quality of your product, you stand a chance to lose business based on these factors. A good way to avoid this can be to set up virtual offices, which cost less than a conventional office to run and are located in prime business locations, such as on the main streets of cities. This gives an impression of success and complete commitment to your business and your customers.
Organisation
Staying organised is key to a growing business, as a lack of organisation can send the wrong message to clients. An organised, responsive business displays a pride in their work ethic, and can reassure customers, clients, and business partners alike that the top priority for you is them. Disorganisation, however, gives the opposite impression, and can be the factor that decides whether or not you get their business. Staying organised is easy enough with online organisation tools and personal assistants to keep you on track.
Awareness
Being aware of how you are perceived as a business is hugely important, as it allows you to modify your behaviour and business strategies to adjust your perceived self. For instance, professional branding for your company goes a long way to showing a legitimacy in your work. You could have a product that is identical in every way to your competitor, but if they have better branding and packaging on their product, they will get the customers. Think of bottled water as an example – all bottled water is just water, but you would no doubt have a preferred company when you buy bottled water, so why is that? Your preferred company is acutely aware of itself and how it is perceived. Investing in market research and marketing teams is the best way to attack this problem, and an established brand will gain perceived seniority over newer competitors, so it’s an investment in your company’s future.
In conclusion, the ways your company is perceived by your customers, clients, and potential partners are essential in the growth of your company. Finding your look, your brand, and your market is a hugely important step in finding success in your business.
