It’s no secret why San Diego businesses use custom apparel like embroidered beanies to market their business—when done right, the advantages are endless. But how do you enter the zone of sublime success? You need to understand a few tactical tips about how, when, and why to use them.
Custom Embroidered Beanies Personalize Your Brand
It does not matter if you create gourmet ice cream or is you are in the technology space. It does not matter if you are the only one in your space or if there are hundreds of others. Your brand is unique and a custom logo beanie tells your story, your way. Make sure your logo stands out and represents you in a deeply personal way. It does not have to be complex; it just needs to be about your brand.
People Respond to Story
Humans are wired for story. We seek meaning and design in everything and when a brand wants to tell its story, we listen. While there are many awesomely designed logos out there, they only reach superstar level when the brand gives the consumer a reason to care. A business without a story is just a function. A business with a story is a brand that can develop a following. Relate your logo to your story and then share that story with a listening public. Tell them why you matter, and why they matter to you.
Make Your Logo Memorable
Every second your brain is showered with 11,000,000 pieces of information. The bran instantly decides what pieces of information are relevant, and which or not. That means that in a flash, your brand and message can be dismissed, or compel a process that develops a closer relationship with the customer. It happens on a subconscious level so your logo must work with how the brain actually works. Right now, think of five brands or products. The first that come to mind might be Coca-Cola®, Nike®, and McDonalds®. None of the logos are complex, but all have had tremendous staying power. Why? It is because the logos are exceptionally memorable. Make your logo simple enough that it registers in the mind instantly.
Stay Relevant
One of the most effective ways to stay at the forefront of the mind of your potential customers is by demonstrating your relevancy. Customers want to know that you know your stuff, but also know their stuff, too, and live outside the walls of your business. It is essential to show that you are in the loop, and know what is important and current. One of the ways to do this is through the image you create with your branded work clothes. Demonstrating your relevancy through a very relatable item such as a custom embroidered beanie cap shows you identify with real people, right now.
Use Custom Beanies as Part of a Uniform
Whether behind the counter, in the office, or in the field, custom apparel provides a unified professional look that says you mean business. No matter what industry you are in, branded apparel ensures that the face of your company is dressed for success which gives you a huge advantage over competitors. Custom embroidered apparel also provides additional opportunities for the client or customer to associate your service with your logo, for added marketing punch.
Embroidered Items Demonstrate a Higher Perceived Value. Back that Up With Service
Using a custom embroidered beanie in your business demonstrates an overall higher perceived value of your brand. Customers view this as a custom product, and understand the extra effort the business took to create a professional branded product and know that you will place as much effort into meeting their needs. This converts higher desirability and customer loyalty and ultimately better sales. Always back your brand with outstanding service.
Give Away Custom Beanies as Gestures of Goodwill
The law of reciprocity shows that when you give an item of value to a customer, they reward you with their loyalty. Custom embroidered beanies are a perfect choice because people like them and will wear them. There is just something super cool about branded items that people love. It says “I’ve been there”. It links them to a particular time and space and makes the consumer part of the greater story.
Beanies are super cool all on their own, but add a custom embroidered logo and you have a power-packed promotional item. Beanies help give your brand a lasting identity, a platform for your story, and an attractiveness that is hard to resist.
