Product photography is a crucial element of any business, and there is no better way to show off your products than with good photos. Because of the impact they can have on conversions, it is important that you try to snap high quality photos of your products that look great.
If you’re having difficulty with that, there are a few ways that you can start to improve your product photography:
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Manipulate the lighting and see how it affects the product
Although typically ‘soft’ light that is diffused and even is preferable, when it comes to product photography ‘hard’ light can be useful as well. For some products hard light that is direct causes dark shadows can help to highlight details in the product better than soft light.
Simply put you should try using both soft and hard light, and manipulate its distance and direction so that you can see how it affects the product.
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Shoot against a clean white background
One of the best ways to come up with standard product photos that focus the attention of viewers on the product is to shoot against a clean white background. If possible you should use an ‘infinity cove’ that will produce the illusion of a white background that goes on forever.
That being said you could just as easily edit and remove the background afterwards with a good editor. For example you could try using Movavi Photo Editor and the instructions at https://www.movavi.com/support/how-to/how-to-remove-background-from-image.html.
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Be sure to use a tripod
Tripod stands are generally quite useful as a way to keep your camera steady and stable while you take your shot. On top of that using a stand will let you take photos from the exact same position without altering the angle of the shot even minutely once you have the shadows and lighting just right.
Having a tripod stand is almost a necessity for good product photography, and it will make it much easier for you to consistently snap good photos. Even small adjustments to the angle and position of the camera can be made much more reliably with a tripod stand.
See how each of these tips can help you to up your game and start to snap better product photography? As you start to use them you’ll immediately see an improvement, and with practice you’ll be able to build on that further.
At the end of the day truly amazing product photography does require experience, but with the tips listed above you’ll be on the right track. All you need to do is keep snapping photos and trying new approaches and you’ll start to take better and better photos along the way.
