According to the experts, the retail trade is heading for a major shake-up, with the consumer buying trend shifting firmly to online purchasing. E-commerce has grown exponentially since the turn of the century, and the rate of expansion shows no sign of slowing down, as smartphones and tablets are also being used to order goods online.
The Evolution of Buying
So, all those goodies that used to be taken home in the back of the consumer’s car, are now being ordered online, and delivered by logistic companies to the consumer, wherever they happen to live. This new buying trend has created the need for packaging and logistic services, as more and more products are sourced and purchased online.
The Retail Giants
They are already moving into e-commerce, with huge warehousing operations, and a network of carriers for deliveries. Certain retail industries will remain unaffected, as people will always require essentials, such as food and drink, while out and about.
The rise of e-commerce has resulted in many small online suppliers requiring stock deliveries and packing materials, and with modern packaging companies, mailing bags can be customised with a company logo for that professional touch. As an online trader, a person might purchase their products in bulk orders from the manufacturer, yet wish to present the product to the consumer in their own individual packaging, and it is comforting to know there are online solutions for packaging and labelling.
This industry is reaping the benefits of online commerce, and any online supplier requires the services of a packaging supplier. Products are delivered to the company, then have to be packaged, addressed, and sent to the consumer. Due to the wide variety of products being shipped to consumers around the world, a supplier must have a range of high quality packing products, to ensure the goods arrive in first class condition, and with delicate objects, specialised packing needs to be used.
Courier companies are everywhere, and a majority of their clients operate online businesses, and have their products sent by private logistics organisations that have a network of carriers, ensuring delivery to anywhere in the world.
The Internet has allowed the consumer to order from the comfort of their own home, and with a mobile device, a person can order goods at any time, which makes online shopping most attractive for the consumer. If you were to go back in time, just thirty years, and tell someone that in thirty years, people will buy their weekly groceries online, without ever visiting the store, they would think you are slightly deranged, yet that is where we are at today.
The digital age has caused a massive shift from the traditional shopping environment, to the virtual world of click and pay, and with figures looking to continue rising, the future of the retail business is uncertain. One thing is certain though, the consumer has more options than ever in this modern age of online buying.