Designing a product label takes time. There are several things you need to consider. Before doing anything, make sure that you understand what your objective is, who your target consumers are, and what content you wish to emphasise. Aside from the necessary elements of product labels, you should also keep the following points in mind.
A standout design
Once you have printed the labels, placed them on the product and delivered the product for sale, the next step will be for retailers to display these products. Your product will then be placed next to other competitors. Everyone who is searching for the item will have to choose from the section. Hence, you need a label that stands out because you want to make sure that consumers will see your label even from afar and be easily enticed to pick your product over other options. Perhaps, it could be the overall design, or the choice of colours or the type of text used that attracts attention.
Simplicity is beauty
The only problem when you want to increase the chances of your labels standing out is that you tend to overdesign. You include several elements which you think are necessary to make the product look really good. The truth is that you also have to take a step back. You might have included so much on your label that it overwhelms the entire design. Instead of attracting people, they will feel confused and decide to just avoid your product.
You really need an expert in product design to help you. These designers know what elements are necessary. They have dealt with several designs in the past and they know exactly what to do to make your product packaging appeal to a larger audience.
Find a way to trigger emotions
People don’t always buy based on logic or reason. Most of the time, they buy something just by judging the product labels. If they feel something towards the product, they are easily attracted to it. There must be something that intrigues them. They should also feel other good emotions like surprise, happiness and excitement.
Take the design seriously
You might think that packaging design just covers the product, but it actually does a lot more. Several companies have created a strong brand because of their wonderful packaging design. Of course, they also focus more on the quality of the product in building their brands, but the labels helped a lot. Once people see the labels, they easily identify them with the product. This eventually helps in increasing overall sales.
Your labels should also be constantly evaluated to determine if they are still effective or they still create the same results as when first released.
