The world revolves around the social media and it seems that almost the whole global population is taking part in it. The rise of mobile devices has increased the participation and the various social media platforms have registered millions of users over the world.
In 2016, there were 2.34 billion people connected on various networks like Facebook, Twitter, Instagram, Google, Youtube and others. The number is expected to rise to 2.95 billion by the year 2020 (Statista). This network posses a huge potential when it comes to businesses marketing their products or services. The new age digital media marketing is taking over the traditional forms, and companies are heavily investing on online advertisements and campaigns.
So who does the business hire to develop marketing strategies and campaigns in such a scenario?
It is the digital marketers who are adept at handling the various channels of communication and establishing the best marketing strategies. There are many benefits, and getting a Master in Marketing will help you climb the steps of your ladder more quickly.
What are the Benefits of a Degree in Digital Marketing and Communication?
So, are you thinking to go in for a career in digital marketing and communication? You sure won’t be disappointed. Here is why it can be the best bet for you.
Ample Career Opportunities
With a Master in Marketing, you will be in a position to pick and choose your job. Many leading names like Google, LinkedIn, Microsoft are constantly on the hire for digital marketers throughout the year.
You will never be in a dearth of jobs if you graduate with a degree in digital marketing. There are various job roles and career paths that you can explore with this degree.
Experts have predicted that there will be shortage of skills when it comes to digital jobs in the coming years. So if you are studying digital marketing, then you get an added advantage of being in demand by the time it gets over.
The demand for job will overtake the supply and you will be in a position to negotiate for higher pay scales from the companies desperate to hire you.
Launch your own Career
It’s time to take the next step in your career. Getting a Master in Marketing will also help you launch your own career and bag that coveted position you always wanted. You can act as a consultant and develop campaigns and strategies for other companies without joining their payroll.
There are many avenues and the first step is to get a Master in Marketing from a reputed institute like Bologna Business School which makes you prepared to meet the transformed needs of digital marketing.