You control your overall customer experience. You write ads, approve images, make changes to your website, and write emails. However, once the product leaves your hands to be shipped to your customer, you have now put your mark back in the hands of a stranger.
Cheap postage can be a strong point of your business, or destroy it. Choose the wrong courier partner and your customers may suffer from a bad customer experience. Do not plan your mailing strategy and you may not be profitable.
Many new e-commerce entrepreneurs do not give much importance to the delivery process of their products, or understand the confusing and complex world of e-commerce delivery, management and execution.
Packaging and Marketing
Your packaging and presentation can be an effective way to differentiate yourself from your competitors and also the key point for sending cheap postage to Germany. By analyzing the packaging materials and procedures you can ensure that your products reach to your end customer without an damage. Good and attractive packaging materials also impress the customers.
Packaging / Packaging Options
Before shipping your products, you will certainly have to pack them for safe transportation. So what options do you have? There are some common options for packaging, such as cartons or envelopes (padded or not). For most companies and products, the simplest choice will be to use a box of a certain size to package the products for delivery, as well as a protective or padding element.
Customer Delivery Options
Before shipping products, you must first decide on the strategy to adopt to bill your customers. There are several common methods available so you must research, compare and then choose a delivery strategy for your online store.
Offer Free Shipping
Offering your customers free shipping is an increasingly popular option, which reduces the abandonment of shopping cart. However, as you might expect, delivery is never free. Someone must always pay. In this case, again, you have some options:
- Do research about other parcel comparison and increase product prices to cover shipping costs (the customer pays).
- You pay the total price of the delivery by deducting it from your margins (you pay).
- You slightly increase the prices of the products to partially cover the delivery costs (you pay yourself and the customer).
In addition, you can also try to offer free shipping from a minimum order amount. This strategy can help offset shipping costs by helping you increase your average order size. However, in this case, it is also you who pay the shipping costs by deducting them from your margins.
Postage is certainly a difficult aspect to manage for every e-commerce company. Each company will face different challenges, which it will have to analyze and overcome to develop the most effective delivery strategy. However, like any aspect of building a new business, it will take time, and adjustments will have to be made if you want to identify what works best.