If you’re an entrepreneur, a CEO or simply leading a team at work, you make decisions every day. Decisions about where to spend your resources, what your team should be working on, clients to pursue or ignore and the overall direction of the company.
The key to good decision-making – decision-making that builds your business, strengthens your brand – is that it is based on information. You need information as input, and information to measure the outcomes of your decisions. One of the things you need to measure is the impact your decisions have on your brand, and a brand tracker survey can help you with this. Find out more below.