Top Reasons Why Texting Is Essential for Business Communication

Smartphones have revolutionized the world and there’s basically nothing you cannot do with it from chatting with friends to creating new businesses. Texting has become synonymous with people’s daily lives and it is one of the most prevalent forms of communication. Because of the popularity and prevalence, texting can be an incredible tool for your business. Here are some of the reasons why.

Texting gives you an edge over competitors

If you want to stand out from the competition, which we presume you do, you need to offer your target audience something that they don’t. You need to show your customers that they are people and not just data for your business. They are very few things that’s a personal than a text message. It’s so much easier to feel more close to a person who texts compared to a person who emails you. Besides, texting is super simple and only text a minutes. This is definitely the edge you need over your competition.

Texting will satisfy your experience seeking customers

Most people would rather send a text message than make a call. In today’s world, businesses are building loyalty by offering exceptional experience and not necessarily by providing the best product on the market. If you offer a better personal experience for your customers, they will choose you of competition. Texting is an incredible well to offer this experience that your customers are looking for. This is because customers don’t have to worry about holding before our customer service agent is off the phone with another customer. Texting is super convenient.

People answer text messages more than they do emails

According to research, people are quicker to open text messages, read them and respond than they are to emails or phone calls. If you want to get a response from your customers, the best solution is texting. Get a professional texting messaging service for business and see how well you’ll thrive.

You have more mobile viewers

According to research, about 70% of web traffic happens on mobile devices. This means that your target audience is already on their mobile phones and once they receive text messages from you, it will be easier for them to reach out and contact you or purchase what you’re selling.

Texting offers flexibility to answer messages anytime

Most businesses operate between 8am to 5pm, which means that your customers may also be at work during that time. Communication may be limited but they’re highly likely to answer your text messages when they get free time. It’s much easier to send a message even during working hours that it is to receive a phone call.

Millennials preferred text as a mode of communication

Millennials are easily becoming the bulk of any customer base and given the fact that text messages are the preferred mode of their communication, it is essential that you accommodate send.  When you meet customer’s preferences and convenience, you show them that you actually care about them, which makes them want to do business with you.

These are some of the reasons why you need to have text messaging services in your business. It will benefit both you and your customers and give you an edge over your competitors.

About the author:

Tejas Maheta is the Founder of and a tech geek. Besides blogging he love reading books, Learning new things, and Hanging out with friends.

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