As a business, it’s essential to have clear targets. From achieving a certain number of sales to meeting the necessary levels of customer service, setting objectives and sticking to them can play a crucial role in helping companies to achieve and maintain high standards.
It’s also important for companies to be willing and able to reset their targets, as direct marketing specialists Appco UK highlighted in a recent blog post. The company took the example of cyclist Chris Froome, who claimed his fourth Tour de France title this summer. Rather than resting on his laurels after this impressive victory, he immediately set himself a new challenge, revealing that he intended to become the first rider from the UK to win the Vuelta a Espana. He had finished second in the three-week long race on three previous occasions and noted that he saw it as “unfinished business”.
True to his word, the sportsman went on to take the top spot in the contest, becoming only the third person ever to achieve this feat in both the Vuelta a Espana and the Tour de France during the same season.
Giving you direction
According to Appco UK, businesses can learn a lot from Froome’s approach, particularly his concept of resetting goals. In its blog, the company said that resting on initial success “is not the way forward”. Instead, it is important to always aim higher, seek to progress further and try to be the best you can be.
Organisations that are always looking to advance and to improve on their achievements are likely to do better over the long-term than competitors that lack this level of ambition and drive.
Encouraging you to strive for more
Appco Group went on to suggest that while it’s good to take stock of successes and enjoy the rewards associated with them, companies should not stop there. By reaching one milestone, they have shown themselves how much they can achieve, so they should view each win as a chance to strive for more.
The marketing experts also noted that while Froome was runner up in the Vuelta a Espana on three occasions, he didn’t dwell on the losses but rather looked forward to improving on these results in the future. Summing this point up, the company said: “The focus needs to be not on what you might have missed out on, but instead on what more you can achieve.”