Instagram is a visual platform and therefore the quality of the pictures will play as a great differentiating factor. To make your audience interested for your brand , you are required to put efforts on the pictures as well as the captions. Here are some ideas for creating attractive captions for your Instagram account.
Important Stuff To Be Loaded First: The total character limit which can be inserted in the single post can be 2200 characters. So you are required to focus on the first three or four lines. You need not keep your caption super short as there are options of ‘read more’. But make sure you are front loading the important content so that audience can see the summary of the matter without clicking on the ‘read more’ option.
Limit Your Hash Tags: For reaching to a wide spectrum of audience, you can use hash tags but you need to limit the number up to 4 in each post. As long as your account is public , you can connect with your audience with the help of hash tags. If a particular number of people are interested in the same brands, events or topics , they can be connected through Instagram if you use the hash tags in your caption.
Use Emojis : If you want to increase Instagram likes, you can use emojis. They are the emoticons which are cartoon-like in nature. Adding them will surely add a different style in your Instagram caption and it can add a different taste from the serious captions.
Include Call-To-Action: Your efforts will go in vain if you are not adding any calls-to-action. Try using the action verbs so that your audience can take prompt action. For example, you can simply ask a question at the end for letting your audience think for the answer. You can take your audience to your website by directing them to the link from your bio. You can also ask people to tag their friends or share the content. This will surely increase the visibility of your Instagram post.
Combine The Voice Of Your Brand With Instagram’s Light Tone: Each and every social media platform possesses the individual tone. Instagram is popular with its light tone with the visual factors. You can add humor by combining the human and fun side of your brand. Therefore your brand must be adapted with the light-hearted tone of Instagram to gain the preference of audience easily.
Cross Promote Other Channels: Try cross promoting other social media accounts. This is an excellent way of gaining followers. Therefore your Instagram followers can become your audience in Snapchat or your fans in Facebook.
Whatever you post or share, make it simple and understandable. You can keep your caption short and sweet. If you are not sure of your brand voice, you can keep the punch lines very short so that the images or videos do the rest of your work. So, from these above mentioned tips, you must have gained ideas of creating the Instagram captions.