Located at the heart of Europe, Geneva is easily accessible to the 450 million consumers in the European Union. Trade shows are held year-round, and as a company who wants to grow in the European region, you need to be present there. Being a trade show exhibitor at Geneva is an excellent way for you to gain exposure and expand your clientele, especially internationally. To boost your success at trade shows, a great exhibition stand is essential. Luckily, there are experts like nStands who will help you find a trade show booth in Geneva based on your specific requirements, defined budget and preferred design.
As a matter of fact, Geneva boasts itself as a financial centre of international standing. In addition to this, it is also a global center for commodity trading, provides a unique network of competencies for life sciences and acts as a hub for Information and Communication Technology expertise. The icing on the cake: Geneva has five centuries of fine watchmaking and tradition for luxury. Thanks to its easily accessible location, its highly-developed infrastructure, its business-friendly government, its attractive tax system, its extensive business support, its readily available authorities, its highly-skilled and multilingual workforce, its outstanding research and development, its excellent quality of living and its socio-political stability, Geneva scores high in international rankings regarding business locations.
Geneva being one of the best places worldwide to conduct business, there is no doubt that, as an exhibitor at trade shows there, you will receive a great deal of exposure and the possibility of enlarging your customer base internationally. Exhibiting there will also enable you to establish yourself and strengthen your brand amidst Geneva’s thriving and prosperous economy. Getting your product or service tested by trade show attendees and receiving feedback will allow you to better engineer your product or service for the prospective clientele. Moreover, by attending trade shows yourself, you can also get to better know your competitors as well as obtain information about industry trends and even develop potential relationships with other businesses!
Now, the question is how to distinguish yourself amid the strong international-level competition at Geneva trade shows. Of course, your product should be appealing, but your exhibition stand also! The perfect exhibition stand is one that has an original and creative design and a sturdy build and that effectively projects your brand image. This will bring people towards your booth, irrespective of your product. Then, your marketing team only has to take it from there. All of this together contributes to amaze your audience and convert them into prospects.
Your exhibition stand plays a big role in your trade show success. This is why it is important to have recourse to professionals to design and build it. Instead of devising one yourself, or even using modular stands, having one tailor-made is the best option to promote yourself. In addition to showcasing your brand image, it increases the public’s interest in your product or service. To get the best return on your investment, always compare offers from the top stand suppliers and negotiate to obtain the best offer.
A skilled stand designer will use your budget to your best advantage and create the exhibition stand that will set you apart from other exhibitors. To further capitalise on that, interact with every single one of your visitors and follow up with them afterwards for more success at converting your leads into sales, if not long-term clients.