Photography has become a very important part of life in today’s world. However, it is only recently that the significance of photography for business purposes – referred to as corporate photography – has become more prominent. Different types of corporate photography exist, but the rationale behind all of them is to portray the staff of the business in a light that is as personable and accommodating as possible. Naturally, this might work to reinforce the mindset of customers and potential customers that the staff of the company are people with whom they want to work.
Types of Corporate Photography
Headshots are important, and they are some of the most common types of corporate photography that you will find on company websites, as well as on the brochures or other promotional materials of companies. In the past, this was the standard kind of photo, but it is losing its flavour to more sophisticated and creative types of photographs. This is due to the fact that there has been an increase in the impression that rather than depicting the people in the photographs as calm and reassuring, they are now seen as boring and drab, even in those kinds of photographs. One way to get around this is to allow every member of staff to have their own photograph taken in more relaxed and unique poses, as opposed to everyone adopting the same style. The setting, the angle, and a variety of other factors can be used to make the photographs much more interesting to look at.
Team photographs are very important in a company’s array of photographs, because they depict the togetherness and teamwork of the company’s staff. It can be reassuring to the company’s established and potential customers if done well, but unfortunately, the trend has been towards taking the same stiff photographs that are common when it comes to headshots. Ways to spice things up include taking the picture in a non-traditional location that will show off their more interesting sides while retaining the formality that is necessary for an office photograph.
Tips to Getting the Best Corporate Photography
The first thing you need to keep in mind when you are arranging to have corporate photography in Dubai taken of the company’s staff is that you must avoid cliches at all costs. The tired poses of people shaking hands while smiling at the camera, sitting around a conference table and smiling at some pie charts, or a person with headphones on waiting to take calls, are all very tired cliches nowadays. In order to make your company stand out, ensure that you do things that are not going to be on the website of every single one of your competitors.
Regardless of all the ideas that you have, the execution is going to determine how the whole exercise will turn out. As such, it is essential that you only work with the best photographers who are skilled and experienced in corporate photography to get the best results.